the pitch
Overview
BMW Films presents "The Hire", a series of nine short films produced for the Internet in 2001 and 2002, with a ninth short film following in 2016. A form of branded content, all nine short films feature popular filmmakers from across the globe, star Clive Owen as the "Driver", and highlight the performance aspects of various BMW automobiles.
on screen
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No one's talking about this yet. Break the silence — first take sets the tone.